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He conceded that, when he joined Chevrolet in February as its first global CMO after coming over from the marketing-chief position at Volkswagen of America, GM brass hadn???t yet determined exactly what they would do with Chevrolet in Europe. Mahoney???s charge was to rapidly build up Chevrolet???s worldwide status, and among other things he ushered in a new brand slogan, ???Find New Roads,??? that he said now is in use in every Chevy market.
He conceded that, when he joined Chevrolet in February as its first global CMO after coming over from the marketing-chief position at Volkswagen of America, GM brass hadn???t yet determined exactly what they would do with Chevrolet in Europe. Mahoney???s charge was to rapidly build up Chevrolet???s worldwide status, and among other things he ushered in a new brand slogan, ???Find New Roads,??? that he said now is in use in every Chevy market.